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HubSpot

Keep Quire and HubSpot in step with the Quire HubSpot app.

The Quire HubSpot app keeps learning and CRM data in step: HubSpot contacts become Quire users, companies become departments, and what people do in Quire appears on their HubSpot record.

Connecting

The app is installed once per Quire organisation, through HubSpot’s own consent screen, by someone who is an administrator in both. One HubSpot account connects to one Quire organisation only: a second organisation trying to connect the same HubSpot account is refused, because a shared account would carry one organisation’s learners into another’s CRM.

At install, the app checks whether your HubSpot plan includes custom behavioural events, and chooses how to report learning:

Your HubSpot plan What appears in HubSpot
With custom behavioural events (Marketing Hub Enterprise) Events on the contact timeline: enrolled, started, completed, certificate issued, quiz attempted
Without them A Quire learning property group on each contact: last course, last completion date, courses completed, latest certificate

The integration’s settings page says which mode is active. If you upgrade HubSpot later, reconnect and it switches.

What is kept in step

  • Contacts and users, companies and departments, and Quire courses and HubSpot’s Courses object, each linked one to one.
  • Fields you map yourself: the source, the destination, and the direction (to HubSpot, to Quire, or both).
  • Conflicts are settled per field: Quire wins, HubSpot wins, newest wins, or held for a person to decide. By default Quire wins for learning data and HubSpot wins for marketing data.

A first connection backfills existing records in the background, reporting progress, without holding up live changes.

Creating people from contacts

A HubSpot contact with no Quire person can become one. Switch on Create people from HubSpot contacts on the integration’s settings page, then choose:

  • which lifecycle stages are eligible, so prospects do not become users;
  • the cohorts and courses every new person is put in;
  • whether each new person joins a group named for their HubSpot company;
  • whether Quire keeps importing changed contacts automatically, every five minutes.

Each contact goes through the same user import a CSV upload uses. The plan’s user limit, licence seats and profile field rules apply, and a contact the import refuses (an invalid address, a full licence) is reported on its own line without stopping the others. A contact that already has a person, by link or by email address, is linked and updated by the field map; it is never created twice and the import never overwrites a person from the CRM.

Field map rows that go to Quire (or both ways) fill the new person’s name, time zone, language and profile fields from HubSpot properties.

Preview what would happen reads one page of contacts and lists what would be created, linked, left alone or refused, writing nothing. Import changed contacts now reads what changed since the last import. The first import reads every contact, and Read every contact again on the settings form starts over. A large backlog takes several runs, each resuming where the last stopped, and the next run re-reads the newest contact of the last one, which is harmless.

Contacts also arrive from HubSpot’s contact creation and change notifications, from a deal that reaches an enrolment stage, and from a workflow action that names a contact with no person yet. Every line, created or not, is in the sync log, and the settings changes and manual imports are in the audit log.

Workflows

Four HubSpot workflow actions act in Quire: enrol, unenrol, issue certificate and send email. A HubSpot workflow that runs twice does not enrol twice.

You can also enrol people automatically when a deal reaches a stage, or when a product that maps to a course is added to a deal. Set this up per course, with the HubSpot enrolment method under the course’s enrolment methods.

On the contact record

A Quire card on each HubSpot contact shows their enrolments, progress and certificates.

The sync log

Every operation is logged for 30 days: direction, record, outcome and any error. A failed operation can be retried from the log. HubSpot’s rate limits are respected automatically; when HubSpot asks the app to slow down, it pauses that account rather than failing.

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